MODERNIZING MEDICINE Market cloud-based software for electronic health records, practice management and patient engagement in 11 medical specialties, 09/2021 to present. Edit the work of nine writers. Develop thought-leadership campaigns on timely topics. Codified the first ModMed house style. |
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AMERICATEL/1010-123
Direct-mail, insert and PoP campaigns, as well as business-to-business marketing, 1996 to 2003: Created and produced materials in Latin Spanish to sell pre-paid, dial-1 and dial-around services to US Hispanics.
Supported by television, the aggressive mailing program, sample shown above, helped to transform Americatel from a $12 million telecom boutique in 1997 to a $300 million common carrier in 2002.
Created catalogs and brochures in US English, sample shown at right, to market VSAT, leased line, frame relay, wholesale internet, and other business services, from Americatel's offices in Miami, San Salvador and Santiago. Click for samples.
AT&T DIRECT SERVICE
Point-of-purchase consumer marketing in guest rooms around the Caribbean and business-to-business publications like the newsletter shown above, 1991 to 2003:
Worked with AT&T's marketing managers in Coral Gables to create and produce in-room tent cards, telephone overlays and directories to drive telecom revenue, installed in the Caribbean hotels and resorts of Inter-Continental, Hyatt, Marriott, Sandals and other hospitality brands. Each year, made a series of 11 pocket port guides to follow the US military's UNITAS tour of South America.
The campaigns grew revenue successfully for AT&T Direct service over 12 years. Click for samples.
CONTACTO MARKETING
Image editing, 2002: Composed elements from multiple photo shoots to create complex, multilayered billboard scenes for Americatel's agency. The image above was built in 15 layers using just 13 models. Click for samples.
AMERICAN WELDING SOCIETY Ads and collateral design, 2003: Created original art such as the currency globe at right and designed ads and brochures for the trade association. Click for a PDF file of this ad.
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CONCERT GLOBAL SERVICES Print advertising, 2001: Created ads for a joint venture of AT&T and British Telecom called Concert, based in Coral Gables. Click for AT&T samples.
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CIMA TELECOM Collateral materials, 2001: Wrote and designed the first catalog of services for Cima Telecom, an interconnect carrier based in Miami. Click for a PDF file of this brochure.
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DATA ACCESS
Documentation for the software publisher’s database-development programs, 1989 to 1992: Produced the bimonthly technical journal Flexlines, shown at right. When the new DataFlex 3.0 software suite was launched, produced four case-bound manuals totaling 3,000 pages — the Encyclopedia, Handbook, Reference and User's Guide shown above. We trod the bleeding edge between legacy analog and new digital design in print production.
GRAPHNET
Data-networking services for international banks on Brickell Avenue, 1983 to 1987: Opened the South Florida sales office for Graphnet, a data-network operator that handled funds-transfer services for the New York banks. Led the team that won Miami’s two largest users — Bank of America and C&S International Bank — by creating custom interfaces to cut manual handling. Became district sales manager. Photo above by Jeff Borg.
