CELEBRITY CRUISES (RCL)
Writer/editor 02/2015 to 09/2021: Premium brand of Royal Caribbean Cruises, Miami.
Created the print ads, email, blogs and collateral to market meetings, incentives, conferences and events. Conceptualized the Success campaign, which launched with "Impress for success" and asserted that Celebrity ships contributed to greater success for events and their planners.
Created email, direct mail, print ads and social media to market vacations on 12 luxurious ships and three specialty vessels. Highlighted the ships' modern design, premium staterooms, inspired cuisine, intuitive service and 300 destinations around the world.Click for travel marketing samples.
Royal Caribbean Cruises
1050 Caribbean Way
Miami, Florida 33132
www.celebritycruises.com
D.S. HEALTHCARE
Managing editor and creative director 09/2009 to 10/2014: Start-up developer of biotechnologies and manufacturer of consumer products, Miami Beach, Florida.
Marketed five brands with 128 SKUs of topical treatments, pharmaceuticals and supplements, helping to triple the manufacturer's revenue in its first three years as a public company.
Created long-form copy for web pages and product inserts and short-form copy for packaging, catalogs and ads. Designed assets in multiple languages for Australia, Brazil, Canada, China, Egypt, the European Union, Korea, Mexico and the United States.
Click for consumer-product samples.
DS Healthcare Group
1602 Alton Road, No. 374
Miami Beach, Florida 33139
1.888.404.7770
MIAMI HERALD MEDIA
HCP/ABOARD PUBLISHING
Senior editor 03/2008 to 09/2009: Custom publishing unit of Florida's leading daily newspaper, Miami.
Managed editorial for the tourist guides and websites of resort associations and destination marketing organizations, including Miami, Bermuda, Curaçao, Riviera Maya, Jamaica and Saint Martin. Controlled budgets and schedules. Assigned and edited copy. Sourced images. Approved proofs.
Before working on staff, wrote and photographed features for in-flight magazines. After leaving the staff, wrote for the destination guides of Bermuda, Jamaica, and Greater Miami and the Beaches.
Click for travel-publishing samples.
Miami Herald Media Co.
HCP/Aboard Publishing
One Herald Plaza, Fourth Floor
Miami, Florida 33132
1.305.376.5250
www.miamiherald.com
GRAPHIC ARTS NETWORK
Owner 01/1988 to 12/2008: Print brokerage and graphic design firm, Miami.
Started the small business and managed the sales, creative, production and purchasing. Created publications and direct mail for clients in travel and tourism, telecommunications, software, consumer products, and issue advocacy.
For AT&T Direct service: Designed PoP materials to place in Caribbean hotels and resorts including Inter-Continental, Marriott and Sandals. Helped grow AT&T's inbound Latin American revenue for 12 years.
For Americatel: Created display ads and direct mail to market international telecommunications to US Hispanics. Helped transform the company from a $12 million telecom boutique in 1997 to a $300 million common carrier in 2002.
For publishers: Wrote or designed for the official guides of Greater Miami, Jamaica, Belize and Riviera Maya, and for the in-flight magazines of TACA and American Eagle airlines.
Click for samples in travel publishing, travel marketing, consumer products, issue advocacy or technology marketing. Illustration above by Bo Sterk.
Graphic Arts Network Inc.
PO Box 432900
South Miami, FL 33243-2900
1.305.588.2839
www.artboyz.com
AQUENT
Copywriter 09/2007 to 05/2008: Creative services agency, Hollywood, Florida.
Wrote text to promote Caribbean and Mediterranean sailings for Costa Cruises and sell premium holidays for Continental Airlines Vacations. Click for travel-marketing samples.
8050 Southwest 10 Street, Suite 1400
Plantation, Florida 33324
1.954.452.6997
www.aquent.com
GRAPHNET
District sales manager 09/1983 to 12/1987: Data-network operator, New York City.
Opened the Miami sales office and sold custom data networking services to international banks for applications in funds transfer, investment banking and messaging.
Led the sales team that won Bank of America Global Investment Banking Group and C&S International Bank, which became two of the company's largest accounts.
40 Fulton Street
New York, New York 10038
1.212.994.1100
www.graphnet.com
LANIER BUSINESS SYSTEMS
Salesman 11/1982 to 08/1983: Dedicated word-processing systems, Miami.
Sold to lawyers and business users in northeastern Dade County.
Miami, Florida
www.lanier.com
MEDIA MASTERS
Ad agency, until 10/1982: Created and placed newspaper, radio and television advertising for consumer-electronics retailers in Gainesville and Tallahassee. Click for technology-marketing samples.
Gainesville, Florida
Banner photo by Jeff Borg.
